I never planned to start a cocktail company.

I already had a job... plus I’m a mom, a wife, a community volunteer—my dance card was full.

But after eight years of visiting our kids at college and being offered, every single time, a lineup of canned cocktails I had no intention of drinking, I finally asked the question:

How has no one created something better to drink in a can?

I loved the convenience of it. But the contents? Not so much.

Too sweet. Too artificial. Too carbonated. A weird aftertaste. And no clue how many calories I’d just consumed—assuming I could even get through more than one sip. I knew I couldn’t be the only one wondering where the grown-up options were. So I started digging.

And the more I learned, the more shocked I was—not just by what was inside the can, but by who was behind it.

Let’s start at the top:

• 95%+ of canned cocktails on the market are owned by the same handful of large conglomerates.

• Those conglomerates? Predominantly owned and operated by men.

• 92% of people working in the alcohol industry are men.

• Men have 30% fewer taste buds than women.

• And here’s the kicker: none of these drinks are regulated by the FDA.

In other words:
No rules about listing ingredients. No required calorie counts or disclosures.
Just a polished can and marketing that hopes you won’t ask questions.

Most canned cocktails taste off because they’re packed with what you’d never knowingly sip—cheap sweeteners, preservatives, and mystery fillers. Transparency? Hardly.

And those $10.99 four-packs?
Let’s just say... you’re getting exactly what you paid for.

The more I uncovered, the more I realized:
If I wanted something better, I’d have to make it myself.

After months of research, industry events, tastings, and nearly 30 rounds of formulation, we were finally ready. And because women are still wildly underrepresented in the alcohol world, we made a choice early on: we would hire women wherever we could.

To date, 68 women have touched this project prior to launch. Pretty damn fun.

Let me be clear:
We are NOT a seltzer.

Our mission was to create a proper cocktail—made with clean ingredients you can actually see, recognize, and pronounce. We believe what’s inside the can should be as important as the person holding it.

With a voice that resonates, branding that actually stands out, and a clean-label formula you can trust, Avenue 8 brings sophistication back to convenience—and gives modern women a reason to raise their glass.

Finally, a cocktail worthy of your attention.
Welcome to Avenue 8.

xx,
Tiffany