“Why would I spend this much on a cocktail in a can?”
It’s a fair question—on the surface - when you have noticed how inexpensive other canned cocktails are in the category....the answer is all about what you're actually comparing.
Avenue 8 was never meant to be compared to the average canned drink. We are NOT a seltzer. It wasn’t built to fit into that mold, and it certainly wasn’t built for everyone.
We didn’t set out to create the cheapest option on the shelf.
We set out to create the better one and to elevate the category.
What you really should be asking is, "why are those other drinks so cheap?"
✨ Designed for Those Who Know the Difference
Avenue 8 was made for the woman who has tasted enough, hosted enough, lived enough to know that most "convenient" drinks are compromises in disguise...on a good day.
We wanted something better. Quite frankly, after all of our research, we thought the consumer deserved something better too.
So here is the point: Not all canned cocktails are created equal.
🧮 Let’s Talk About Cost - We Love Being Transparent
We start with premium, certified ORGANIC ingredients that WE actually list on the can and YOU can actually pronounce...including the vodka and agave spirit. The root of all alcoholic beverages start with a some type of plant or a grain that comes from farming. Just like shopping for tomatoes... the organic ones are going to cost you more... but you also know that means they have been grown with more care and without all of the pesticides. After what we learned in our research about what's in other drinks, we felt it was central to our brand to use the cleanest ingredients we could find. (Let's just say there's a reason most alcohol brands do not list their ingredients).
We also DO NOT use any preservatives or fillers... by choosing not to put those toxins in our drinks, it means we have use a more expensive production process that involves pasteurization. Again, something we felt was important. If we use the best ingredients and then muck it up in production, then what would the point of that be?
At 8% Alcohol by Volume, you are getting 2 cocktails in each can with Avenue 8. The majority of other offerings come in at 4-5%. That just speaks for itself.
🎯 We Know We're Not for Everyone. That’s the Point.
This is not a spiked soda or malt-based beverage. It’s a real cocktail, formulated with intention, balanced like a bartender would, and portioned for wherever life happens.
We’re not trying to compete with a $10 four-pack of hard seltzer.
Why? Because we’re done settling. And because we know the difference.
So yes, Avenue 8 costs more. Because it delivers more: in quality, in flavor, in feeling.
And It’s not just what’s in the can...
It’s what you don’t have to sacrifice to enjoy it.
So let's ask that important question again...."why are those other drinks so cheap?"
Avenue 8....
Clean ingredients. Sophisticated flavor. Two proper cocktails in every can.
Not just in the category—above it.
#Avenue8Cocktails #CocktailsWithoutCompromise #NotASeltzer
#CleanLabelCocktails #BarQualityAnywhere #LuxuryInACan
#CraftedForHer #TransparencyMatters #PremiumRTD
